The website is going to be bit Swatch Group heavy it looks like, but I plan on covering some other things soon! However, I did want to cover Omega’s new release, the new Aqua Terra “Ultra Light”
Being a current owner of the recently refreshed Aqua Terra, I was pretty excited by this release, if not a little worried that I may have purchased mine too soon. The prospect of having an ultra lightweight timepiece capable of handling some more aggressive sporting activities is really appealing. In addition to that, black and red is by far my favorite color scheme, so that had me pondering my past decisions more than usual.
Keeping in line with the rest of the Aqua Terra collection, the watch has 150m of water resistance, retains the 41mm sizing (38 would have been great, but beggars can’t be choosers), screw down crown, along with highlighting a great deal of new technology. Omega utilized titanium for the movement, along with a mixture of aluminum and titanium (dubbed “Gamma Titanium”) for the case, and a nylon and rubber strap. With the nylon strap, Omega states the watch weighs a featherweight 55 grams. While others have pointed out offerings from Richard Mille being lighter, the Omega is still more affordable and much more water resistant. Omega also designed the crown to recess into the case, to keep it from digging into one’s wrist/hand. The movement is also a hand wound movement with a 72 hour power reserve, which assume is done to help aid in shock resistance. The watch is available in red, blue, and green color ways. Overall, pretty impressive.
With all that being said, I was looking at my trade in value of my watch, until I saw the price tag. Omega has the retail price listed at a jaw dropping $48,600. The previous generation Aqua Terra in titanium listed at about $8000. So a price bump to the $10,000-$15,000 range would be understandable considering all of the new technology involved. However, this seems to be pretty outrageous pricing for the average Omega buyer. People who will purchase this, are most likely people who want to be the first to own this technology. Also, people who want something similar to the lightweight Richard Mille’s, but do not want to wait, or pay north of $100,000 for a watch. However, you could also have an entire amazing collection for the price of this one watch, plus a G Shock to take care of any potential shock inducing sporting activities. Because of this, I think the watch is a tough sell. That being said, I hope to see this technology trickle into other Omega products. I am still dreaming of a slightly smaller ceramic Seamaster Professional with a Sedna Gold bezel. This movement would be amazing for such a watch, but I am sure I will continue to dream.
For more information on the watch, visit http://www.omegawatches.com